ALEX
SMOLOWE
CREATIVE DIRECTOR
BRAND | PERFORMANCE | STRATEGY | AI
AI: THE NEW TOOLKIT
Leading creative teams in the modern age means constantly evolving with AI tools. I integrate AI into workflows for rapid concept testing, content variation, and performance analysis—cutting iteration time by 70%. This acceleration enables us to test more creative directions, analyze performance patterns faster, and respond to market shifts in near real-time. Mastering these tools isn't optional; it's the difference between leading the market and chasing it.
BRAND, MEET PERFORMANCE
At the intersection of creative vision and analytical precision, I transform brand narratives into measurable business success. As a creative director with a strategic mind, I orchestrate the delicate dance between emotive storytelling and performance metrics that drive results. By translating data insights into creative inspiration, I craft experiences that not only captivate audiences but convert them—proving that when art meets analytics, both imagination and impact can thrive without compromise.
Beauty brand stuck at 2.1x ROAS on Meta.
Implemented dynamic creative testing with weekly iteration cycles.
Achieved 4.7x ROAS (+124%) while scaling spend from $250K to $1.2M.
ROAS
Fintech startup facing $42 CPMs, 65% above industry average.
Developed platform-specific creative formats with algorithm-friendly targeting.
Reduced CPMs to $17.50 (-58%) while increasing CTR by 2.3x.
CPM
Grew creative team from one designer producing a few statics a week...
To a team of seven generating thousands of assets a year...
While at the same time overhauling our internal creative request pipeline, and evolving company-wide media management to optimize for a remote team workflow.
